Oobi is an Australian children’s clothing, homewares and lifestyle label for girls aged newborn to twelve. It’s a beautiful and thoughtful range of fashion, designed with fun, colour and movement in mind! They pride themselves on their signature, hand-printed cotton fabrics, designed by Alexandra Riggs in Sydney, Australia since 2002.
Their cottons are printed by artisans in Jaipur, India who utilise screen printing or rotary techniques and even vegetable dyes in some garments. This ensures the 'stamp’ of the hands that make the garment, and that artisan skills are kept alive.
Oobi work together with an ethical and considerate pursuit of all things beautiful.
What we love about Oobi is their every day mission is to create a magical world for your child. To find a space where your child can feel and look amazing. They even use the hashtag #letthembelittle to capture this online.
Oobi love nothing more than seeing girls marching to the beat of their own drum, mixing-and-matching however YOU want, and finding little delights everywhere you look.